Upholding global cultural diversity with a practice-oriented critical design approach

  • Posted on: 20 November 2017
  • By: HAN Zengyi
Friday, November 10, 2017
One design challenge is how to address the reality of global cultural diversity, such as the tension between cultural diversity and cultural sensitivity. This talk introduces a practice-oriented critical methodology for global design with case studies, a book project on social media design I’m completing. Built on my earlier work in cross-cultural design, this approach employs a practice vision to tackle cultural differences in the global design process—the differences in various identity categories such as ethnicity, age, class, religion, gender, sexuality, and ability as manifestations of cultural diversity. It applies a macroscopic understanding of culture and structure to drive microscopic design implementations. Informing new ways to reassemble the cultural, it inspires for designly problem-solving in this increasingly globalized world divided by cultural differences.